Launching Onto The Web:
A Small Business View
by William J Piniarski
| Now Available: | Critically acclaimed by experts | |
| Launching Onto The Web:
A Small Business View
[visit the publisher]
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for 10% off the cover price. or Order from AMAZON.com [ recent interview transcript | table of contents ] Press releases (7/98) A concise beginner's guide for small business owners and
entrepreneurs who want to effectively use the World Wide Web to promote
their business. Using practical and time tested techniques, it progresses
in a step-by-step manner, starting with the basics-choosing a web address
and server-to more sophisticated topics such as electronic merchandising,
web programming, digital advertising, virtual office organization, and
domestic and international internet business law. The book is further
enhanced by special chapters on domain registration, cable television and
satellite dish internet access, and the web programming language XML.
The author's lively, casual, and informative style make the book both very
useful and interesting to read.
Recommendations & Reviews: "With just the right mix of background information, discussion,
and technical details, Launching Onto the Web is essential reading for
any small business owner curious about the web."
"Mr. Piniarski writes the ideal book for beginning companies
to get started on the web. Launching Onto the Web takes you from
learning about the basics of the web, to choosing a domain name, to how
to get your site noticed. This is a book where anyone from the computer
illiterate to the savvy user can gain insight on how to market their business
effectively on the net. This will be a book that will pay for itself
and save you time and energy by using Mr. Piniarski's ideas and insights.
You will continue to reference this book once you have your web page up
and running."
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