Launching Onto The Web:
A Small Business View
by William J Piniarski

Now Available: Critically acclaimed by experts
Launching Onto The Web:  
A Small Business View

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ISBN 1-892614-13-8

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Press releases (7/98)  

A concise beginner's guide for small business owners and entrepreneurs who want to effectively use the World Wide Web to promote their business.  Using practical and time tested techniques, it progresses in a step-by-step manner, starting with the basics-choosing a web address and server-to more sophisticated topics such as electronic merchandising, web programming, digital advertising, virtual office organization, and domestic and international internet business law.  The book is further enhanced by special chapters on domain registration, cable television and satellite dish internet access, and the web programming language XML.  The author's lively, casual, and informative style make the book both very useful and interesting to read.

Recommendations & Reviews:

"With just the right mix of background information, discussion, and technical details, Launching Onto the Web is essential reading for any small business owner curious about the web."
Kevin Martin, owner and founder
pair networks.

"Mr. Piniarski writes the ideal book for beginning companies to get started on the web.  Launching Onto the Web takes you from learning about the basics of the web, to choosing a domain name, to how to get your site noticed.  This is a book where anyone from the computer illiterate to the savvy user can gain insight on how to market their business effectively on the net.  This will be a book that will pay for itself and save you time and energy by using Mr. Piniarski's ideas and insights.  You will continue to reference this book once you have your web page up and running."
R.J. McGiveney
University of Hartford
Summer & Winter Program Director