by William J Piniarski
Table of Contents:
Chapter 1: Introduction
Getting ready to expand your business model ontothe World Wide Web. A guide to understanding
how this book works for you.
Chapter 2: The Blind Leading The Blind
Investigating the nooks and crannies of the internetand the World Wide Web in order to cement a solid
foundation for technical areas that will be
discussed.
Chapter 3: Domain Name Therapy
Creating an identity on the web by choosing yourpublicly accessible address. Looking into
concerns over naming rules, philosophies and
restrictions. Eliminating the obsessive compulsive
domain name disorder.
Chapter 4: Your ISP
Choosing a proper home for your website whileconcentrating on low-cost solutions. Investigating
the different brands of internet provider, and
determining how to go about choosing a solid one.
Chapter 5: Danger! Falling Rocks
Setting down the primary fabric for yourwebsite in respect to your customer base. Gaining
knowledge about what not to do and what
consequences the wrong design choices will
create.
Chapter 6: Why Does My Search Engine Hate Me?
Getting your website noticed quickly andefficiently. Solid introduction to the multifaceted
world of website advertising and marketing
strategy.
Chapter 7: Behind the Counter
An evaluation of the numerous billing and paymentmethods available for the web merchant, as well as
an overview of data security.
Chapter 8: Looking Large
Using low-cost technology and the internet tomake a big business impression with a small staff.
Utilizing the home and virtual office effectively.
Chapter 9: Customer Relations
Learning how to deal with client relations andclient disputes on the internet, while focusing on
business ethics and practice. Using these traits to
help polish the business image.
Chapter 10: Watching Your Back
An introduction to the emerging fields of internetlaw and international law.
Chapter 11: I Had a Party and Nobody Came
Coming to grips with possible failures in webbusiness and using warning signs to avoid them.
Obtaining alternative income to keep you afloat.
Chapter 12: Future Shock
Whats coming in the near future of the internetand business. Investigating the technologies and
theories that will shape the World Wide Web in the
years to come.
Chapter 13: Putting the Puzzle Together
A run through of the creation of a specificbusiness website using some of the topics
discussed in previous chapters.
Appendix A: Technical Glossary
A quick reference for some of the more complexterms discussed in this work.
Appendix B: Remote Server Logons
A user's guide to leased web server connections.Transferring information between the personal
computer and the web server.
Appendix C: Spam Protection Guidebook
Safeguarding your e-mail boxes from the ruthlessonslaught of unsolicited ads and messages.
Appendix D: Getting Started Through America Online
Using the most popular on-line service in theworld for a website springboard. Experimentation
and education for the novice.
Appendix E: Internet Provider Database
A helpful listing of some providers and companiesthat can get you up and running.
Appendix F: Beginner's Reference to HTML
Basic HTML programming language tags andsyntax.
Extended Contents:
Chapter 1: Introduction
What This Book Is. What This Book Is Not.
What Experience Is Needed.
Conventions Used in This Book.
Input and Updates.
Chapter 2: The Blind Leading the Blind
The Internet. Its Structure.
Its Birth.
Its Growth.
Tools of the Internet.
The World Wide Web.
The Webs Origins.
The Web Model.
HTML.
HTML Editors.
What Is a Website?
Web Browsers.
Chapter 3: Domain Name Therapy
URLs and Domain Names. Types of Domain Names.
InterNIC Registration.
NOMINET: Registration in the United Kingdom.
Other Registration Services.
Looming Registries.
Choosing Your Domain Name.
Domain Legal Issues.
Real World Domain Disputes.
InterNIC Registration Process Overview.
Chapter 4: Your ISP
Web Server Creation. Server Software.
Connecting to the Backbone.
Web Server Leasing.
Internet Service Providers..
Choosing Your Provider Type.
The Four S's of IPP Selection.
Speed
Service
Selection
Security
Bandwidth and Quotas.
Where to Look for IPPs.
Chapter 5: Danger! Falling Rocks
HTML Standards. Mapping Out Your Plans.
Filenames.
The Welcome Page.
The Business Card Website.
Under Construction Signs.
Pleasing the Masses.
Things You Just Can't Resist.
Working Example.
Chapter 6: Why Does My Search Engine Hate Me?
Introduction to Web Marketing. Word-of-Mouth.
Search Engines.
Getting Indexed.
Getting Notices in the Clutter.
Feeding the Spiders.
Content Placement.
Content Hiding.
Comment Tags.
Meta Tags.
Meta Content Format.
Informational Crowding.
Multiple Entrances.
Working Example.
Evaluating and Fine Tuning.
Links and Banners.
Web Rings.
Banner Exchanges.
Usenet and Advertising.
Spam and Mass Advertising.
Mass E-mail Mythology.
Advertising Through Secondary Content.
Advertising off of the Net.
Tracking Your Progress.
Stalking the Customer.
Chapter 7: Behind the Counter
The Needs of the Consumer. Establishing Digital Security.
Secure Sockets Layer.
S-HTML.
SET Standards.
Pretty Good Privacy.
International Encryption Law.
Electronic Payment Systems.
Credit Cards.
Credit Card Real-Time Processing.
Checks.
Digital Wallets and Coins.
Credit Card Merchant Alternatives.
900 Numbers.
Smart Cards.
CAFE.
Mondex.
More Alternatives.
Digital Banking and Investment.
Chapter 8: Looking Large
The Virtual Office. Vocal Systems.
Fax Systems.
Mobile Business.
High-Speed Internet Access.
On-line Telecommuter Resources.
Using the Internet to Heighten Your Image.
Electronic Mail.
Your Website.
Capturing the World Through Translations.
Reseller Business.
Knowing Your Client Base.
Chapter 9: Customer Relations
Internet Ethics. Your Business' Place On-line.
Internet Service Outages.
On-line Conflict.
Protecting the User.
Spoiling the User.
Feedback.
Contracts and Signatures.
Proving Identity.
Third Party Use.
Billing and Collection.
Chapter 10: Watching Your Back
Jumping Borders. Website Content Issues.
Link Issues.
The Global Effort.
The Berne Convention.
UNCITRAL.
UNIDRIOT.
The Hague Conference.
Initiatives for Electronic Standards.
Further References.
Chapter 11: I Had a Party and Nobody Came
Giving up Without a Fight.. Reasons for Failure and Solutions.
Incorrect Product or Service.
Incorrect Pricing.
Incorrect Page Format.
Incorrect Page Content.
Lack of Advertising.
Dealing with the Wrong People.
Domain Name Mistakes.
Server Power Overkill.
User Access Problems.
Lack of Diversification.
Generating Secondary Income.
Banner Ads.
Attracting Advertisers.
Bulk Buyers.
Professional Brokers.
Pay-Per-Purchase.
Overloading the Billboard.
Multi-Level Marketing.
Further References on Advertising.
Falling Gracefully.
One Man's Junk.
Chapter 12: Future Shock
The Future of the Internet. Rebirth and Renewal.
Modems on the Rise.
Too Much Too Soon: The Web's Present Future.
The Future of Website Programming.
The Future of Internet Business.
Chapter 13: Putting The Puzzle Together
Project Background.. Project Goals.
Project Home.
Project Layout.
Project Construction.
Project Promotion.
Bells and Whistles.
Maintaining Speed.
In Conclusion.
Appendix A: Technical Glossary
Appendix B: Remote Server Logons
File Transfer Protocol. FTP Troubleshooting.
Telnet.
Microsoft Frontpage.
No Connections.
Appendix C: Spam Protection Guidebook
Alias Manipulation. SMTP Redirection.
Offender Lists.
Appendix D: Getting Started Through America Online
AOL vs. the Internet. Creating Quick Websites on AOL.
Expanding Beyond AOL.
Staying in Touch With AOL.
AOL Business Advantages.
Appendix E: Internet Provider Database
Appendix F: Beginner's Reference to HTML